Dynamics 365 Marketing

Engage with customers one on one, at scale, to build meaningful relationships and grow your business.

Microsoft Dynamics 365 Marketing

Engage customers in real time

Orchestrate real-time journeys; Tailor experiences based on customer interactions across email, mobile, social media, text messaging (SMS), custom channels, and in-person touchpoints.

Design customer-led experiences; With a deep understanding of the customer, engage one on one using personalized journeys triggered by customer interactions. Take advantage of built-in event triggers or build custom ones.

Deliver seamless experiences across digital and physical channels; Reach customers through digital channels and in-person interactions across marketing, sales, and service. Engage them on their preferred channels and timing using AI-driven recommendations.

Take advantage of real-time customer data changes; Easily kick off new customer journeys without developing code. Create holistic journeys based on real-time data changes across any Dynamics 365 app.

Simplify journey management; Encourage customer action by sending reminders and repeating messages until a qualifying event or activity occurs.

Elevate customer experiences

Orchestrate personalized journeys across all touchpoints to strengthen relationships and earn loyalty.

Win customers and earn loyalty faster

Design end-to-end journeys that increase engagement; Create personalized journeys using demographics and behaviors to orchestrate experiences across marketing, commerce, sales, and service. Act on feedback using Dynamics 365 Customer Voice.

Target the right audience; Easily create segments for contacts and leads, no matter how complex the targeting criteria, using a refreshed segment builder and natural language.

Bring cohesiveness across the end-to-end customer journey; Enable service, sales, marketing, or other customer experience–focused teams to drive impactful interactions. Search, filter, and view all real-time marketing activities from a unified timeline.

Nurture leads and accounts; Send periodic newsletters, transactional emails, and timely personalized notifications. Score individual leads or run account-based marketing campaigns to align with sales.

Turn event, meeting, and webinar attendees into loyal customers; Simplify event and webinar planning. Nurture registrants before, during, and after to improve attendee engagement and deliver world-class webinars with Microsoft Teams.

Microsoft Dynamics 365 Marketing

Build customer trust with a unified, adaptable platform

Use built-in features to help with compliance requirements and protect customer data. Easily customize and connect with tools you already use.

Dynamics 365 Martketing

Personalize customer experiences with AI

Delight customers with rich personalization; Easily generate personalized messages that automatically include the right content for each customer.

Easily create engaging content with AI assistance; Create email content easily and efficiently with the AI-driven email editor. Use AI-generated content ideas including images, offers, and dynamic content to maximize engagement.

Experiment to increase engagement; Run A/B tests to find and use resonating content. Personalize channels for each customer based on their previous activities and preferences.

Improve marketing effectiveness; Use real-time KPIs and dashboards to track business goals, journey performance, and content effectiveness. Enhance customer journeys using analytics and Microsoft Power BI dashboards.

Act on a 360-degree understanding of the customer; Connect with Dynamics 365 Customer Insights to improve targeting, turn insights into relevant actions in customer journeys, and visualize customer interactions.