Dynamics 365 Marketing. Turn prospects into business relationships 

Increase customer demand for your products and services and improve marketing results with Dynamics 365 Marketing


Dynamics 365 Marketing

Turn relationships into engaged customers

Create exceptional experiences and drive more qualified opportunities with sales and marketing applications on the same platform. Nurture demand, personalize experiences, and build relationships at scale with Dynamics 365.

Create and nurture leads
Run targeted, multi-channel campaigns and personalize each buyer’s journey to generate more sales-ready leads.

Align sales and marketing
Create seamless customer experiences through marketing automation, shared data, and connected processes with Dynamics 365 Sales.

Make informed decisions
Improve automated marketing performance with AI-driven insights, lead scoring, and custom dashboards.

Grow with an adaptable automated marketing platform
Personalize and extend the capabilities of your app by connecting it with the apps and services you already use.

Create and nurture leads

Attract the right prospects by running targeted, multi-channel marketing campaigns with marketing automation capabilities that include email marketing, web landing pages, events, tele-marketing, SMS integration, LinkedIn integration, and other custom channels.

Create campaign assets quickly with marketing automation features including configurable templates, reusable content blocks, and design tools. Use Microsoft Flow to streamline content approvals and easily integrate with third-party content management systems.

Personalize customer journeys based on buyer preferences and their past interactions. Automatically sync and nurture LinkedIn leads with the Dynamics 365 Connector for LinkedIn Lead Gen Forms app.

Run business unit level marketing with reusable shared campaign content and custom audience targeting.

Simplify event management with an attendee-facing web portal and registration, session, speaker, and venue logistics management capabilities—including integration with ON24 and other webinar providers.

Align sales and marketing
Create a single view of prospects and unify data across contacts, leads, and customers with Dynamics 365 Sales.Identify, target, and close top accounts with personalized, account-based content and nurture activities.Track and prioritize leads across all touch points with multiple lead-scoring models and sales readiness grades.Increase productivity with marketing automation features such as pre-made workflows to automatically hand off promising leads and drive follow-ups.Boost productivity and simplify collaboration with familiar Office 365 tools, shared calendars, and cross-team visibility into campaigns and leads.